Life @F-L-O-W

Life @F-L-O-W

Exchange Wants for Needs for Greater Happiness

The pressure that is being applied in modern day living to maintain your edge is increasing dramatically, and the compression of time because of the pace of change is creating an illusion that we are not prepared to manage. To learn more watch the short video below.

[Please allow a few seconds for it to load.]

[leadplayer_vid id=”5149C11077887″]

In prehistoric times man spent his days hunting and gathering. His main goal was to satisfy his basic needs of food, shelter, warmth, and companionship. Life was simple, yet good.

As the centuries wore on man became better and better at satisfying his needs. Many centuries later man became so good that he was able to produce goods in mass quantities and he no longer had to spend his days hunting and gathering. He was able to do one thing well and trade his production with others in exchange for what they were best at.

With the Industrial Revolution man soon was producing more than people needed at a faster pace than could be consumed. To keep people employed Edward Bernays, the nephew of Sigmund Freud, wrote Propaganda, which began the process of brainwashing by marketers to get people to want more than they needed.

The concept was referred to as Blank Slate or BS for short. Soon people were buying things they did not need just trying to keep up with the Jones. Then the concept of CREDIT came into being and people could immediately buy the things they did not need and only wanted because they were made to believe that they wanted them.

Soon their debt was so great that they had to take on additional jobs just to not get too far behind on their debts.

Then in 1999 Mike Jay discovered a way out of man’s challenges and he developed a new paradigm @F-L-O-W.

Let’s take a look at the differences between @BS and @F-L-O-W.


Success Leads to Happiness
Shift from needs to wants
Focus on Self-awareness
Pretends Rational Decision-making
Stick to your knitting
Broken–need fixing
Live to Consume
Everyone Same
Each To Their Own: Sameness


Happiness leads to Success
Shift from wants to needs
Focus on Self-knowledge
Respects Irrational Decisions
Recalibrate Often
Perfect, yet Misaligned 
Consume to Live 
Everyone Different 
Each To Their Own: Fairness


In Mike Jay’s ground-breaking book @F-L-O-W, published in 2012, after a decade of global research, he outlined a simple strategy to begin to help you decelerate your wants, shifting you back to needs that lead to a deeper and more profound pursuit of happiness.

Mike’s gambit @F-L-O-W is simple.

With impending limits to growth created by exponential scale in population, use of water, energy, and food, looming with potentially severe consequences, Mike looked beyond what most see are the limits of our current system and devised a simple way for people to become part of the solution, and less a part of the problem.

While simple, it’s not easy.

No use trying to fool anyone, if it were easy, we all would be doing it now, and frankly Mike knows that he’s going to be pretty much alone in that people change the only thing they can…and that is themselves.

Our world has grown into a model where the buck stops somewhere else, and personal responsibility is abdicated to governments, banks, and financiers. Yet, the axiom that only one person can change the world holds true @F-L-O-W and that person…is YOU.

Mike suggests a simple set of ideas to begin to decelerate consumption, which is driving the majority of issues looming today; whether it’s money and credit, food shortages, energy prices, clean water, roads, bridges, infrastructure, or disease…all of these issues are related directly or indirectly to consumption.

For many centuries, consumption was an engine that helped create demand, and demand fulfilled a necessary cog in the wheel for jobs. Jobs led to income, increasing demand and therefore steadily increasing levels of production and consumption.

With continued finds and development of resources, the production possibility frontier—read simply as the sky’s the limit—continued to expand and grow, allowing more and more people to find dignified work, gainful employment and better lives.

Yet population continued to grow exponentially and the distance between the haves and the have-nots begin to be driven by more complex consumption, requiring more from us than we had to give.

As we approach the more complex issues and challenges in an accelerating array of multifaceted options, we are being called into the kinds of thinking that most of us just are not capable of matching.

In simpler words, we are in over our heads, and becoming more so.

Robert Kegan’s book in the mid-nineties suggested:
“The expectations upon us…demand something more than mere behavior, the acquisition of specific skills, or the mastery of particular knowledge. They make demands on our minds, on how we know, on the complexity of our consciousness” (Kegan, 1994, p. 5).

It’s not good or bad, lest thinking makes it so.

But what it is…

Is challenging us to solve problems and actually…

Choose problems that are the problems we can solve.

Enter @F-L-O-W
Mike’s ideas are multifaceted and involve several simple, yet counter-intuitive concepts:

  • We are not equal
  • Sameness is not fairness
  • We are not broken, and
  • Increasing our choices is probably leading to decreasing levels of happiness.
These TALKING POINTS @F-L-O-W were created by Mike as a challenge to our current BLANK SLATE paradigm, as a contrast to:
  • Let’s not keep pretending we are equal
  • However, we deserve the same treatments
  • Each of us is perfect in diverse ways, and
  • Learning to use needs instead of wants to drive choices leads to increasing levels of happiness.

These and other key talking points are offered as a gift to you by our team when you join our Movement @F-L-O-W, and register for a special program Mike is offering to participants.

In this four session program, Mike will walk you through the specific steps you can take to create these benefits for you and your family, work, and relationships:

  1. Identify those things you are doing now that seem to be things you need to change?
  2. Instead of changing them, learn why they are developing as issues.
  3. Understand a different meaning of what it means to live life on purpose.
  4. Discover very specific ways in which you can become more competent @F-L-O-W.
  5. Begin to automatically decelerate the need for more:
    • Money
    • Information
    • Time
    • Energy
    • Attention
    • Motivation
Here’s the bottom line.


In order to begin to give yourself more, not less choice, but need fewer choices, less becomes more.

Now, the first thing you will think is that this is about an austerity program, seemingly so much on the minds of all of us after our spending binges and use of money and credit for the past 60 years. It’s not about that at all.

These are only symptoms of a deeper, more profound need for happiness brought about by the world that we have lived in, and our ego-needs to thrive, flourish, and belong.

It’s not bad, it just is…

AND, the consequences are looming in front of us individually and collectively.

Life for many has NEVER been better.

Even poor people today are making their first cell phone calls, enjoying the benefits of connectivity and receiving in many cases life-saving therapies and medicines.

I’m not suggesting we throw the baby out with the bathwater or abandon modern day society and progressivity per se.

What I am saying is this:

The pressure that is being applied in modern day living to maintain your edge is increasing dramatically, and the compression of time because of the pace of change is creating an illusion that we are not prepared to manage.

Fewer and fewer people will be able to manage the postmodern landscape, leaving—each day—more and more people behind to pick up the pieces. This is a fact in the developed world that each and every citizen is facing.

You see, we are not good at, nor equipped to deal with postmodern exponential scale, growth, or complexity. We’ve stretched our systems and capabilities beyond our limits and yet…progress continues in all its glory, sorting out quickly those with the capability to manage these steeper and steeper transitions in life’s challenges.

While on the surface, we appear as ducks on a pond, such that things are coming at us faster and faster and we’re paddling like hell underneath it all to even assimilate the simplest changes in volume of Money, Information, Time, Energy, Attention, and Motivation—all of which are strained in all of us in the postmodern climate of accelerating complexity.

For most of you, this will sound like a familiar, but distant message.

You know it’s happening, but the effects are not here yet…

But they are coming, and they are coming faster and faster and like Alice talking to the Red Queen, you’re running faster and faster, yet not able to get ahead, or in most cases, even keep up.

Have you tried to keep up with the interesting books being published lately, the research available in your field, or even the articles published this past week in your industry journals?

We’re just touching the surface and as complexity accelerates exponentially, choices scale non-linearly, life is becoming our best guess, at best, and more and more tragic at the worst.


After subjecting my own system to global demands for a decade, along with clients from around the world, I realize that finding a faster bike to pedal became a gambit I couldn’t sustain, and neither can you.

No amount of increased speed can help us now. No “getting-things-done program”, no efficiency system, faster laptops, more training in speed reading…all of those things are lost in exponential worlds, we have limits and clearly we’re being asked to exceed them daily, all of which is contributing to more, not less, and fleeting moments of flow, not alone happiness.

All for success, and the hits just keep happening, right?

Living @F-L-O-W was vetted for more than a decade around the world in diverse cultures and the answers always came up the same:
Know your self and what you really need.
Understand your limits, live out of your talents.
Decelerate want-based consumption.
Collaborate with others to solve more complex problems.

Simple Right?


Not in our present culture of more.

While it’s time to close this note and encourage you to register for Mike’s upcoming program LIVING @F-L-O-W, know that you are not alone.

What’s occurred has not been out of mal-intent or some Machiavellian scheme. It was the use of what we thought worked best for the times.

NOW, is not the time to point fingers, to assign blame and to create discord; and dare I say, now is a time to love yourself and others, but as is said in a notable quote from Mohammed:
“Tie your camel first, then pray to god.”

The journey of a thousand miles begins with a single step and the world can be changed by only one person and you are staring at her/him in the mirror.

If you do NOTHING else in 2013, experience the simple notions of deepening your understanding of what you really need in your life to be on purpose…change will emerge from that.

For a guided process in self-illumination, join Mike Jay for Life @F-L-O-W, and become part of the solution, rather than part of the problem.

 Team @F-L-O-W

PS: In order to join our MOVEMENT @F-L-O-W and get immediate access to Mike’s Talking Points, Teachable Points of View, and the Faststart @F-L-O-W, purchase the Book @F-L-O-W.

Team @F-L-O-W

PS: In order to join our MOVEMENT @F-L-O-W and get immediate access to Mike’s Talking Points, Teachable Points of View, and the Faststart @F-L-O-W, purchase the Book @F-L-O-W.


Disclaimer | Terms Of Service | Earnings Disclaimer | Privacy Notice | Contact Support | Buy the Book | Media Disclaimer